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Problem:

It's difficult finding eco-friendly products. There is so much out there and it's all spread out on different sites. A consumer has to do a lot of research to know that they are getting the best products for the best deal. 

Solution:

Altney is a responsive site that allows you to find the best eco-friendly products on the market. Consumers will know how they are benefiting the environments through their purchases and constantly track their carbon footprint. 

 

Research

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Persona

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About The Company

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for the environment

Altney showcases and sells the best deals for all kinds of energy saving and environmentally friendly products.

For the Products

Each product would have an informative description about how said product benefits the environment, how much a person would be saving compared to other brands, including non-green products, and how the product works.

For the USers

Users will be able to create an account where they can track their carbon footprint and how it will decrease based on the product they buy. Once they purchase a product, users’ carbon footprint will automatically be recalculated.


Website

Click here for Prototype

 

Responsive Screens

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Other Screens

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Sitemap

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Wireframes

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Brand Assets

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Process

Logo

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I created altney’s logo using the typeface, Text Me One. By mapping out the grid and using shapes to mimic Text Me One’s type structure, I was able to create a specialized typeface just for altney. 

Sketches

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My Role: Researcher, Competitive Analyzer, Branding & Logo Designer, User Experience Designer, User Interface Designer, Sketching, Wireframing, Prototyping